Author, Brett Clay, joins fellow host David Wolf on Small Biz America Radio to discuss his book, Selling Change, named the “best business book of 2010” by Independent Publisher Book Awards. Brett says the old approach of selling solutions to customers’ problems is not profitable in today’s globalized, Internet-empowered markets. To survive and thrive, salespeople […]
Marketing consultant and coach, Robert Middleton of Action Plan Marketing, says having the right marketing mindset is critical for successfully building your business. He says most people dilute their marketing efforts using haphazard approaches. To be highly effective, executives, marketers, and salespeople must have the right marketing mindset and must execute systematic, highly focused campaigns.
Today’s corporate buyers are “crazy busy”, says Jill Konrath, author of SNAP Selling and Selling to Big Companies. To capture the attention of crazy busy buyers, Jill says salespeople must align their messages with buyers’ top priorities. Jill’s new book offers four SNAP rules: keep it simple, be invaluable, always align, and raise priorities.