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The New Relationship Marketing, Not Just One-to-One

Mari SmithMari Smith, author of The New Relationship Marketing, says the traditional concept of relationship marketing has changed from one-to-one relationships to building relationships with entire communities. Engaging with communities is not simply a matter of putting up a Facebook page, however. Mari describes where companies should be investing in their marketing and discusses best practices for building these capabilities into your own marketing.

www.RelationshipMarketingBook.com

 

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Posted by on Friday, October 28, 2011 at 11:47 am 
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  1. Social Media Expert, Mari Smith, Discusses ‘The New Relationship Marketing’ on The … | MMC-NEWS says:
    November 1, 2011 at 10:14 am

    [...] The entire interview can be heard at http://actuationzone.com/2011/10/the-new-relationship-marketing-not-just-one-to-one/. [...]

  2. Concept Of Relationship Marketing | Internet Marketing Blog - Free IM Tips and free Resources says:
    November 10, 2011 at 7:57 am

    [...] Smith, author of The New Relationship Marketing, says the traditional Concept Of Relationship Marketing has changed from one-to-one relationships to building relationships with entire communities. [...]



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