Ted Rubin, Chief Social Marketing Officer at Collective Bias and the author of the upcoming book, “Return on Relationship”, discusses current marketing trends including: what is “return on relationship, mistakes many marketers are making today, how marketers can leverage other resources to greatly expand their effectiveness, and other ways you can more effectively market your […]
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Joachim De Posada, PhD, author of Don’t Eat the Marshmallow, Yet describes the results of an important Stanford University psychology experiment that highlights key personality factors that determine success or failure in life. Listen as De Posada, who immigrated to the USA during the Fidel Castro Cuban revolution, describes the principles you can employee to […]
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Ted Rubin, Chief Social Marketing Officer at Collective Bias and Social Marketing Strategist for MARS Advertising, is one of the most-followed CMO’s on Twitter. He says the true value of Twitter & social media is engaging & building relationships & emotional connections with people–a principle he calls “return on relationship”. Listen as he reveals how […]
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Mark Sanborn, author of Up, Down, or Sideways, The Fred Factor, You Don’t Need a Title to be a Leader, and other best-selling books, discusses the success principles that helped him weather difficult times over the last several years, including surviving cancer. He says two of the most important principles are 1) “I may not […]
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