The New Reality: Customers Are in Control. What To Do Now?
Rod Brooks, Chief Marketing Officer of PEMCO Mutual Insurance, says the new reality of marketing and sales is that customers are in control of your brand. To win in the marketplace, companies must reorganize their mission and operations around that reality. Brooks says “the voice of the customer” has become PEMCO’s most important strategic initiative. Should it be yours too? Listen as one of the leading marketers describes sales and marketing best practices in today’s fast-changing landscape.