Jeff Koser, co-author of Selling to Zebras, says you can close 90% of the business you pursue. How? By only investing your time and resources pursuing zebras. What’s a “zebra”? A zebra is a prospective customer that scores high on your qualification criteria. Jeff says, “Don’t waste your time and resources hunting deals you can’t win. Focus on hunting zebras—and you’ll close 90% of your business. Both your REVENUES and your PROFITS will soar.” Listen how to find your zebras!

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