Wednesday, February 28th, 2024

To Grow Your Sales, Sell Change, Not Solutions

Small Biz America RadioAuthor, Brett Clay, joins fellow host David Wolf on Small Biz America Radio to discuss his book, Selling Change, named the “best business book of 2010” by Independent Publisher Book Awards. Brett says the old approach of selling solutions to customers’ problems is not profitable in today’s globalized, Internet-empowered markets. To survive and thrive, salespeople must become change agents that help customers achieve their goals.

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