Your Decisions Are Irrational–And You Don’t Realize It
Hersh Shefrin, Professor of Finance at Santa Clara University’s Leavey School of Business, and author of The Management Illusion is a pioneer and leading expert in the area of behavioral finance. Professor Shefrin studies the psychological barriers and biases that plague human decision making. He says that “healthy” corporate cultures help managers avoid the pitfalls of irrational behavior. He also says business schools and companies must do a better job of teaching collaborative, group decision-making skills that lead to “healthy” behaviors and more optimal decisions.
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