Sunday, April 21st, 2024

Your Decisions Are Irrational–And You Don’t Realize It

Hersh Shefrin, Ph.D., professor of finance and, author, The Management IllusionHersh Shefrin, Professor of Finance at Santa Clara University’s Leavey School of Business, and author of The Management Illusion is a pioneer and leading expert in the area of behavioral finance. Professor Shefrin studies the psychological barriers and biases that plague human decision making. He says that “healthy” corporate cultures help managers avoid the pitfalls of irrational behavior. He also says business schools and companies must do a better job of teaching collaborative, group decision-making skills that lead to “healthy” behaviors and more optimal decisions.

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