Use Social Media And Events to Tell Your Story
Melissa Jurcan, CSEP, western region vice president of the International Special Events Society, has been a part of several major events, including Super Bowl XLII, 2001 MLB All Star Game, Tostitos Fiesta Bowl and BCS National Championship Game, international soccer and more. Melissa says, “Gone are the days that we advertise and simply repeat our marketing slogans and jingles. Today, marketers must engage prospective customers in “personal” conversations and tell their stories.”
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