Grow Your Business Using Twitter and Return on Relationship
Ted Rubin, Chief Social Marketing Officer at Collective Bias and Social Marketing Strategist for MARS Advertising, is one of the most-followed CMO’s on Twitter. He says the true value of Twitter & social media is engaging & building relationships & emotional connections with people–a principle he calls “return on relationship”. Listen as he reveals how he has built hundreds of thousands of Twitter followers for his brands.
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