Saturday, September 18th, 2021

Social Media Is Dead, Social Business Is In

Gerhard GschwandtnerGerhard Gschwandtner, host of the Sales 2.0 Sales and Marketing Conference, says companies are tired of talking about social media, which has been a business-to-consumer marketing channel. He says we’re now entering the era of “social business,” which he defines as business-to-business marketing that aligns content, conversation, and collaboration around strategic business goals.


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One Response to “Social Media Is Dead, Social Business Is In”
  1. Brett Clay says:

    This related article echos the statements Gerhard and I made.

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