Social Media Is Dead, Social Business Is In
Gerhard Gschwandtner, host of the Sales 2.0 Sales and Marketing Conference, says companies are tired of talking about social media, which has been a business-to-consumer marketing channel. He says we’re now entering the era of “social business,” which he defines as business-to-business marketing that aligns content, conversation, and collaboration around strategic business goals.
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This related article echos the statements Gerhard and I made.
http://www.entrepreneur.com/blog/220665