Speaker, consultant, and top sales blogger, Mark Hunter (The Sales Hunter), says the current sales environment has revealed to many sales VPs that their sales organizations are really order-taking customer service organizations. Mark challenges senior executives to make the tough, important changes in their sales organizations that will enable them to grow their businesses, including: […]
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Brett Clay, award-winning author of Selling Change and the host of The Actuation Zone, talks with Jim Blasingame, host of the Small Business Advocate radio show about small business marketing. Jim says small businesses must profile and target their customers, rather than trying to pursue every name in the phone book. Brett talks about the […]
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Sam Horn, “The Intrigue Expert”, and author of many books, including POP: Stand Out in Any Crowd, and Tongue Fu!, says finding the right name for your initiative, products, or business can be worth millions of dollars and inspire thousands of people. Listen as the legendary Sam Horn essentially delivers a seminar on how to […]
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Author Jeffrey Hayzlett, hailed the “Celebrity CMO” by Forbes Magazine and famous for his outspoken appearances on numerous television shows such as CNBC’s The Big Idea with Donny Deutsch, Fox Business News, and NBC’s Celebrity Apprentice with Donald Trump, asks the tough business questions and suggests the changes that executives and business owners need to […]
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Author, Brett Clay, joins fellow host David Wolf on Small Biz America Radio to discuss his book, Selling Change, named the “best business book of 2010” by Independent Publisher Book Awards. Brett says the old approach of selling solutions to customers’ problems is not profitable in today’s globalized, Internet-empowered markets. To survive and thrive, salespeople […]
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Marketing consultant and coach, Robert Middleton of Action Plan Marketing, says having the right marketing mindset is critical for successfully building your business. He says most people dilute their marketing efforts using haphazard approaches. To be highly effective, executives, marketers, and salespeople must have the right marketing mindset and must execute systematic, highly focused campaigns.
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Today’s corporate buyers are “crazy busy”, says Jill Konrath, author of SNAP Selling and Selling to Big Companies. To capture the attention of crazy busy buyers, Jill says salespeople must align their messages with buyers’ top priorities. Jill’s new book offers four SNAP rules: keep it simple, be invaluable, always align, and raise priorities.
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Jeff Koser, co-author of Selling to Zebras, says you can close 90% of the business you pursue. How? By only investing your time and resources pursuing zebras. What’s a “zebra”? A zebra is a prospective customer that scores high on your qualification criteria. Jeff says, “Don’t waste your time and resources hunting deals you can’t […]
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Ken Thoreson, managing partner at Acumen Management Group, Ltd, says sales managers need to create an environment of professionalism throughout their sales organizations. Professionalism starts with the attitudes and behaviors that sales managers display. Ken says managers need to focus on three key factors to run an organization professionally and to meet the goals of […]
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Grant Cardone, author of the forthcoming book, If You Are Not First, You are Last, and a regular contributor on Fox and Friends, Business Week, and The Huffington Post, busts the myth that you can save your way to prosperity. He says the current economic environment presents the perfect opportunity to grow your business—but, only […]
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Mike Coraluzzi, the president of No-Time Marketing Systems, LLC and the host of the Extreme Business Growth radio show, says 2010 could be your best year ever. Mike says companies can double their business by honing their focus and matching their marketing to it — at a time when most companies are pulling back and […]
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Host, Brett Clay, explains what The Actuation Zone is all about and why you should tune in! While the Actuation Zone explores a wide range of topics including leadership, management, sales, and professional development, the underlying theme is “putting change into motion.”
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